Client: Richmond Industries
Project: new e-store
Based in Reading UK, Richmond Industries manufacture and supply highly accurate load cells and load cell equipment to a range of clients across the UK and beyond.
Akira Studio designed a clear, easy to navigate e-commerce store with all product categories listed on a top menu. Drop-down menus then guide customers to the precise product they require. To prevent customers getting 'lost', there is a 'breadcrumb' file hierarchy at the top of every page.
Phased implementation of keyword research
To further boost the visibility of the e-store in search engines results, the Load Cell Shop will have additional Category text written using researched keywords, to ensure there is sufficient text for the search engines to index. Adding this in after the initial new website launch as a Phase II project should also help with page ranking, as search engines will see the additional text as fresh activity on the website. (Search engines love fresh activity!)
Getting social with load cells
Richmond Industries have also opted for Akira's social media baseline service, providing regular posts, tweets and blogs to keep the momentum of activity going. SEO guru Kirsty from Akira Studio UK will visit the company in person to get the inside story on the company's products, giving her a firm basis of knowledge from which to write compelling stories for social media.
- New ecommerce store
- Phased SEO text insertion for maximum impact
- Social media baseline service