It’s happened again: Google have made a change to their search algorithm and the tech world is throwing its hands in the air in shock.
We’re not sure quite why!
According to Moz, (1) Google changes its algorithm around 500-600 times per year.
That’s almost twice a day.
Most changes are so minor as to go unnoticed, but some are much more noticeable.
So, do you need to worry about Google’s changes, and how might they affect your business?
(Spoiler alert: yes and no!)